Brand Mercenaries :: What We Do
Brand Mercenaries helps organizations engage Millennials to drive retail sales.
Using our G.O.T. Strategy Model, we create customized strategy platforms that connect companies with hard-to-reach Generation Y employees and consumers. Depending on your need, our services may include a combination of Internal Brand Strategy & External Brand Strategy.
G.O.T. Strategy Model
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Grand Strategy – the arrangements made by leadership to implement its overarching objectives through an analysis of market, consumer, and their own strengths, weaknesses, opportunities, and threats. |
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Operational Strategy – the coordination and combination of the organization’s resources and their tactics for achieving the Grand Strategy. |
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Tactics – methods for engagement in order to defeat the competition. |