Millennial wine-drinker attitudes were studied to see if a winery’s website would impact their:

•        trust for the winery
•        perception of wine quality
•        purchase intentions

A small sample of 122 participants (average age 23 years) were asked to visit a winery’s website and assess its quality and overall winery image.  Then the participants visited the physical winery and the researchers evaluated their experience and feelings. (more…)