Generation Y Statistics
Whatever you call them, Generation Y, Gen Y, Millennials, Echo Boomers, iGeneration, Internet Generation, or Net Generation, they will likely be taking over your workforce and consumer base very soon - is your company ready for these Millennial workers and wallets?
Quick Facts About Generation Y:
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Born between *1982 – 2002 |
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Population: 80 million…likely to grow to 100 million with immigration |
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In 2011 Boomers will hit retirement age and Millennials are needed to fill the void |
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Spend $200 billion per year and have major influence on parent spending |
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Connected - Internet (social media, online communities, 24-hr information), email, instant messaging, texting |
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Selected - born during the rise of contraceptives and legal abortions |
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Protected - Baby on Board signs, bicycle helmets, mandatory seat belts |
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Other traits: confident, un-trusting of “the man,” achievement-oriented, motivated by what friends say, hands-on civic service |
*The exact years differ by source, however most experts agree to this approximate time span. (Preceded by Generation X and followed by what many have termed Generation Z). To learn more about the generations currently in the workforce, check out our Generation Grid.