External Brand Strategy
Brand Mercenaries helps companies establish their brand(s) as the “brand of choice” for Gen Y. Depending on your specific needs, our external brand services may include:
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Grand Strategy
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Operational Strategy |
Tactics of Engagement |
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Brand Strategy |
Strategic Marketing Plan
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Public Relations |
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Positioning |
Messaging |
Creative Direction
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Market Analysis |
Research (focus groups, surveys, concept & product testing, and scientific literature review) |
Buzz, Guerilla, Viral, Word of Mouth, Experiential, Internet (blogging, seeding, email), Cross Promotions, Sponsorships, Advertising, Sampling, and beyond |