Millennial wine-drinker attitudes were studied to see if a winery’s website would impact their:
A small sample of 122 participants (average age 23 years) were asked to visit a winery’s website and assess its quality and overall winery image. Then the participants visited the physical winery and the researchers evaluated their experience and feelings. (more…)
Based out of a suburb near Denver, Colorado, with brand strategists in several states, Brand Mercenaries helps organizations bridge the gap to the Generation Y consumers and employees.
Created by Generation Y expert Kevin Kearns, Brand Mercenaries lives by the creed listed at the top of our every page of this website. Here is the extended version:
As Generation Y branding experts, we are committed to bridging the gap to Generation Y (Gen Y, Millennials, Echo Boomers, iGeneration, Internet Generation, or Net Generation) consumers and employees. Through any ethical means necessary (consulting, training, coaching, speaking, public relations), our client experience greatly increased performance and market share…that only the best generational marketing, branding, and organizational development can provide.
It doesn’t matter if you are a Boomer, Gen Xer, or even a Gen-Y leader, if you are looking for a way to reach this new breed of consumer or employee, Brand Mercenaries is certain to be a great resource for you. Kevin Kearns will be adding to his new blog on a regular basis, so make sure to check back often, or better yet, sign up for the RSS feed.
Based out of a suburb near Denver, Colorado, Brand Mercenaries helps organizations bridge the gap to the Generation Y consumers and employees.
